black five, network, christmas, are amazon favorite sellers festival. so-called amazon season is in these days, have consumers some characteristics of purchasing, is platform flow surge
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black five, network, christmas, are amazon favorite sellers festival. so-called amazon season is in these days, have consumers some characteristics of purchasing, is platform traffic surge, sellers sales of the best time. from previous years sales trend, from october to march sellers orders will gradually improve, and end will usher in amazon seller concentrated burst single season.
if caught these moments can help sellers better promote their own sales, let oneself have better performance! then season struck, amazon operators need particular concern about work focus on it?
1. do product selection in advance stocking
want in season sell single burst, do product selection is the first key tasks. recommended sellers the entire fourth quarter shipments make precise assessment, to prepared ahead goods.
experienced sellers might find this two years amazon of holiday promotions record a year more than a year high, so for stocking for, more prepared some goods made prepared against want. as for product selection, recommended that you go to reference last year hot product selection data, for some special day, product selection stick to holiday-themed combined with local folk culture, to choose suitable for local market conditions and consumer demand of products. and combined with their own supply chain and logistics and distribution capacity, choose their own hot products stocking sales.
2. optimize the listing to best state
select good product after, to in season promotion work before, began listing optimization to best state. whether listing pictures or title, description, qa and so on every detail to optimization in place, do best state. in flow and consumption demand surge of during peak season, if you because listing no optimization in place, product click-through rate and conversion rate of loss, that would be disastrous.
1) product title and description: first to check your title too lengthy, keyword is clear, description of products features and selling points; as far as possible with short and contains keywords of statement to describe your title, attain to attract users;
2) product picture: products of main map and auxiliary figure design must suits amazon picture requirements, outstanding product highlights, the more high-definition better, best multi-angle shooting, deepen customer rate-of-residence and purchase rate;
3) product price: product price to some extent determines the conversion rate, check your products offer competitive advantage, whether need to use coupon (coupons ), in pricing to ensure both profit space and competitive advantage;
4) product q & amp & a: in product q & a quiz, can increase sellers for the product knowledge, can also through this part of the optimization to reduce bad review;
3. plan, timely registration promotions
promotional season of registration activities generally one or two months ahead began, must do promotion plan and arrangement, best according to festival schedules in advance a reasonable section learn promotion plan. for example what holiday registration what promotional activities, at what point in time extension station in advertising, such
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