december 20 news, amazon zero tolerance plan (project zero) has to brand comprehensive open use. it is reported, zero-tolerance plan through brand its own intellectual property rights of cutting-edge knowledge, use automatic protection system, automatic anti-counterfeit system and product serialization services three tools, to achieve product counterfeiting and pirating timely discovery. its also authorized brand can without amazon, direct markup and remove copyright violations listing, aimed at eliminating on its platform counterfeit products.
previously, brand party must by amazon invitation can participate in the program, and full-opening of the, brand only need to meet the corresponding conditions-participation. specific conditions including: applicants must be brand of rightful owner, and trademark want protection; brand must be as amazon brand filing the registered brand; brand in past 5 months to platform submitted potential violations, platform acceptance rate more than 90%.
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