hangzhou sea win science and technology limited company (cross-border valley) is a data technology service enterprise, focus on providing cross-border brand sea one-stop solution. sea win technology was founded in 2015, by international & more business platform, multi-industry senior management joint founded in hangzhou, the core team has eight years of cross-border electricity supplier operating experience, proficient in cross-border e-commerce the operating rules and skills. company to "data-driven operation, training enabling businesses" for the idea, help chinese traditional manufacturing enterprises quickly get through overseas sales channels, overseas brand influence.
cross-border valley advantage
1, professional team: cross-border valley core operations team members from ali operation square, has an abundance of operation and management experience. operation group of expert members have millions dollars shop operation case, front-line operation square basic also has two years of aliexpress practical operation experience. design group of expert members have rich web ui design experience, have prominent overseas user visual design ability.
2, technical support: cross-border valley self-built aliexpress erp system, implementation platform seamless docking, order processing automation, title automatic diagnosis optimization, competitors real-time data tracking.
as cross-border e-commerce managed one-stop service of cross-border valley, for aliexpress seller to provide data product selection, managed operations, marketing and train one-stop service.
(source: cross-border valley official website screenshot)
cross-border valley operation case
kaiping city bai trade limited company founded in 2016, company is small, only couple operated. main sales curtain, curtain accessories, carpet, floor mat, beddings, textiles and. byetee is company flag next to household curtain flagship brand, the brand sales performance's block, in order to increase sales, customers in december 2016 and cross-border valley cooperation.
shop main products curtain categories, supply mainly to procurement large cloth, procurement after self-cut. rich in style but shop non-explosion models overall flow low, plus purchase collection although better, conversion rate to be insufficient, and. customer very pay attention buyers shopping experience and seller service this, this is also late very important to the success of a factor.
screenshot is the customer service data
overall flow low, various data fell seriously, data contains double eleven data (2016 double eleven)
took over problems
overall shop fitting relatively simple, product brand prominent not obvious, product-related marketing placement ambiguity. main out single-non-promotion activities flow moderate but transformation low. shop activities non-innovation formalist, shop fans, plus purchase collection customer grouping non-integration, platform activities on-line rate low ....
screenshots for took over a month shop situation
took over double eleven (2017)
after receiving double eleven year-on-year growth 1014%, for no wall of small sellers terms can say is a qualitative breakthrough.
cross-border valley through marketing means and operation thinking adjustment, visually home production and details main map and optimization. orders turnover up, customer side with cross-border valley lay each single ultimate buyers services. operations team and square exchanges and, no matter from product selection direction or service properties were in-depth communication, and went to guangdong and square meet. through professional operation and enhance performance after, not in goods, can do such service, can be said to be one of, overall down square very willing to support cross-border valley such businesses, finally give the resources support, last to be a good seller.
cross-border valley efforts that received recognition and praise of customers.
store operations early mainly divided into 3-step (the acts on the shop become good seller front)
1. product of shop explosion models to build
explosion models to build
shop itself non-explosion models, price advantages general, single style is scattered. through customer to product information, search platform with products, listed a total of 3-the price of similar products. the elected 3 product do profit space of compression, nearly cost price way. with 3-product passenger unit, make corresponding amount 100% relief coupons (off single 20, full 20 minus 1 ). price and coupons action not simultaneously, by planning set (first discount, plus coupons)
chuang lian lei objective to details, according to big sellers of shop analysis down, buyers pays close attention of style and description. to emphasize introduced its functional, in product details, increase graphic corresponding copy, rich content increase product details readability.
on the product attributes, and graphs of core data, if really have extra properties, reusable added hot search keywords emphasis.